Aric Webb has spent the last 20 years developing and executing strategic and entertainment marketing initiatives in the Publishing, Gaming, Internet, Hospitality and Music sectors.
Aric first got his start in the Entertainment Industry at the renowned Wilhelmina Modeling Agency in New York where he launched the first domestic modeling agency website in1994. Immediately following the launch he leveraged the content into a content partnership deal with America Online which became one of the highest trafficked areas on AOL with content ranging from video clips from model shoots and live model chats to the sale and promotion of Wilhelmina Model merchandise.
Following his success in the digital space, Aric shifted his attention to the emerging fusion of music and fashion and pioneered the creation of the Wilhelmina/Artist Management Division in 1996; a strategic partnership between Wilhelmina Models and Atlantic Records. The artist management division was the first of its kind and became a strategic marketing arm for Atlantic Records assisting in securing reciprocal marketing relationships for emerging and established artists. In just three short years the multi-million dollar division succeeded in not only securing a wealth of fully integrated marketing programs for a wide range of artists, but set a precedent for representing musicians for marketing opportunities at both labels and agencies alike.
In 2000, after more than 5 years at Wilhelmina, Aric was lured to Dennis Publishing, the Publishing House of, Maxim Magazine to join the executive launch team for a new magazine called Stuff Magazine. Aric played an integral role in taking the magazine from a circulation of 650,000 to 1.3 million by developing integrated marketing events and initiatives that not only enhanced the Stuff Magazine brand, but also achieved the marketing objectives of it's many advertisers such as EA, Heineken, Nintendo, Coors, Armani Exchange, Skyy Vodka, Bacardi and Guess. Stuff Magazines’ award winning, celebrity and star-studded events established the magazine as the leader and innovator in experiential brand presence marketing in the publishing space.
After a number of years as an executive at Stuff Magazine, Aric was asked to join the Maxim Team as Entertainment Director to manage and oversee all celebrity relations for the Maxim Brand. There he worked closely with film studios, television networks, music labels and licensees to develop integrated programs for talent and their related projects both on the pages of Maxim and Maxim’s many entertainment properties including the Internationally recognized Maxim SuperBowl Party and the Hot 100 Mutli-media Franchise which he co-exec produced on Vh-1 featuring Eva Longoria in 2004.
In 2005, Aric left the Publishing world to join his former colleagues from the music business as Senior Vice President of Strategic Marketing at Virgin/Capitol Records. There he worked with Fortune 500 Brands and a wide range of established and emerging artists to develop complimentary marketing programs and sponsorships that both generated revenue and raised the profile of the labels many music acts.
Aric now spends his time between New York, Los Angeles, Asia and his hometown of New Orleans developing entertainment marketing initiatives, social media campaigns and digital development projects for his clients through his two companies WebbMaster Inc., & WebbMaster Cre8tive Inc.,. Clients span all sectors including various media brands, music festivals, bands, hospitality and CPG Brands.
Aric is also a founding member of Syndicate-5. A collective of uniquely aligned boutique agencies designed to offer large and multi-agency man-power in a convenient, efficient and cost effective manner.